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Suggested Pre-Requisite: Planning and the Marketing Mix LEARNING OBJECTIVES After completing this simulation you should be able to: * Discuss how product development is the
Suggested Pre-Requisite: Planning and the Marketing Mix LEARNING OBJECTIVES After completing this simulation you should be able to: * Discuss how product development is the foundation of the 4 P's * Explain how design options impact production costs * Analyze the connection between design options and customer interest * Apply this information in support of achieving mission goals
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Operations Management Managing Global Supply Chains
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
1st edition
1506302935, 1506302939, 978-1506302935
