Summarize each of these answers into a short paragraph of 2-4 sentences. 4-1 How important are establishing, building, and maintaining relationships in the selling process? 4-2 List the four groups of people with whom sales personnel must be able to work effectively. 4-3 Why is partnering described as the highest-quality selling relationship? Why has the building of partnerships become more important today? 4-4 Describe the win-win approach to selling.

Summarize each of these answers into a short paragraph of 2-4 sentences. 4-1 How important are establishing, building, and maintaining relationships in the selling process? 4-2 List the four groups of people with whom sales personnel must be able to work effectively 4-3 Why is partnering described as the highest-quality selling relationship? Why has the building of partnerships become more important today? 4-4 Describe the win-win approach to selling