Summarize the key points from the video in terms of what you have learned regarding relationship marketingand customer loyalty. In your summary, reflect on, and explain, how you will apply what you have learned in a real-world, professional context.

Your summary should be a minimum of one page of content in length. Properly cite any references utilized in APA format.

(2) Don Peppers: Customer Relationship Management and Marketing Expert, Keynote Speaker - YouTube