Summarize the need for your new hospital mental health and addiction program in your community.

• Include the specific message(s) you will use in your integrated advertising campaign.
• Identify the tasks and their order of importance needed to implement your marketing project plan.
• Explain when and how you will evaluate your marketing project plan.
• Identify a projected timeline of evaluation.
• Identify tools you will use to evaluate your plan.
• Identify resources and data that will be used to determine success in your marketing project plan and new program.
• Based on anticipated changes in the future, discuss how health care marketing strategies can change.
• Consider external influences that may guide strategy changes.