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Literature Review (Corporate Social Responsibility):

Shareholder theory states that account managers should also think about the concern of investors; in request to be defended, accounts managers have to show some profit for investors but on other hand social corporate responsibility is a cost to bear to work for the social causes and providing benefits to community. This hypothesis appears to be in conflict with social corporate responsibility moto, which is apparently a push to address the requirements of non-investors and society. Besides, the expenses what's more, advantages of CSR have been hard to distinguish decisively. Nevertheless, we can conclude by using previous studies, proof suggested that the interests of responsibility to the society and investors are not really in clash in light of the fact that social corporate responsibility can upgrade firms' worth, image, and trust, drawing in clients and workers and eventually expanding benefit and firm growth. So here comes the role of accounts manager to control .The cost that is occurring due to social corporate responsibility to maximum providing for the social cause because if the cost of social corporate responsibility reporting that is a duty of accounts manager is too much high which even is unstructured and not monitored properly. In that case, investors may try to avoid this social cause. So accounts manager have to control things for the profit generation and making a soft image of firm also by using the tool of social corporate responsibility.