Question
Summary: Description: Students will build a database on companies which have become global through business expansion. URL, Videos and Texts can be included. Non-mainstream companies
Summary:
Description: Students will build a database on companies which have become global through business expansion. URL, Videos and Texts can be included. Non-mainstream companies mentioned will be rewarded in grade. Minimum of 10 companies. Include a brief description about the company, where their headquarters are, which countries they have expanded into, and mode of entry.
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
