Summary, measurement, reviews, approvals, reporting

Scope, updates, operational considerations, employee policy, education

Targets, passwords, employee access, stakeholders, training

33

When creating a crisis management plan for social media, what element should you start with?

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A social media crisis drill

A bank of pre-approved messages

A social media monitoring strategy

A key contact list of stakeholders

34

A global crisis has occurred, and you've paused all your outgoing content until you can review them for relevance and tone. Which of the following posts would you still publish?

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A post announcing a new brand partnership along with a product promotion to celebrate the launch

A product post with a heartfelt caption about the crisis, linking to the product purchase landing page

A cheeky, fun post featuring a pun or joke, intended to lighten the online mood and spread some joy

A post that speaks to your customers concerns during the crisis, such as sharing resources that will help them adapt to the situation

35

Which of the following is an effective way of helping your team keep social interactions with customers consistent and on