summary of a business idea clearly indicating the business purpose, consumer need, and potential for profitability; demonstrate persuasive ability to create stakeholder interest; and include pertinent information about the target market, and the potential for business growth in a succinct but inclusive statement.

Identify the problem the venture will address and its scope. Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library. Demonstrate the validity of the idea and identify what makes this