Question
Summary of this in bullet points Wal-Mart, BJ Wholesale, and Sam's Club are Costco's top competitors. Headquartered in Bentonville, Arkansas, Sam's Club operates in the
Summary of this in bullet points
Wal-Mart, BJ Wholesale, and Sam's Club are Costco's top competitors. Headquartered in Bentonville, Arkansas, Sam's Club operates in the retail distributors industry and generates $90billion less earnings compared to Costco. Wal-Mart is the world's biggest retailing chain and similar to Costco, it operates in the retail distributors industry. Wal-Mart records annual revenues300 times that of Costco. BJ Wholesale also competes in the retail distributors industry and has a similar geographical reach as Costco. Other competitors include Amazon, which operates an e-commerce business and has 504,000 more workers than Costco
Costco | Wal-Mart | BJ Wholesale | ||||||
Critical success factors | Weight | Rating | Weighted Score | Rating | Weighted Score | Rating | Weighted Score | |
1 | Market share | 0.10 | 2 | 0.20 | 2 | 0.20 | 1 | 1.10 |
2 | Product quality | 0.40 | 3 | 1.20 | 4 | 1.60 | 3 | 1.20 |
3 | Costumer loyalty | 0.30 | 4 | 1.20 | 3 | 0.90 | 3 | 0.90 |
4 | Costumer service | 0.10 | 1 | 0.10 | 2 | 0.20 | 2 | 0.20 |
5 | Price Competitive | 0.10 | 2 | 0.20 | 1 | 0.10 | 2 | 0.20 |
Total | 1.00 | 2.90 | 3.00 | 2.60 |
The matrix outlines that Wal-Mart is the strongest market rival that Costco faces. However, these figures only outline the relative strengths among the firms, they aim at evaluating and assimilating information in a meaningful way for a firm, to aid in their decision making.
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