Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Summary of this in bullet points Wal-Mart, BJ Wholesale, and Sam's Club are Costco's top competitors. Headquartered in Bentonville, Arkansas, Sam's Club operates in the

Summary of this in bullet points

Wal-Mart, BJ Wholesale, and Sam's Club are Costco's top competitors. Headquartered in Bentonville, Arkansas, Sam's Club operates in the retail distributors industry and generates $90billion less earnings compared to Costco. Wal-Mart is the world's biggest retailing chain and similar to Costco, it operates in the retail distributors industry. Wal-Mart records annual revenues300 times that of Costco. BJ Wholesale also competes in the retail distributors industry and has a similar geographical reach as Costco. Other competitors include Amazon, which operates an e-commerce business and has 504,000 more workers than Costco

Costco Wal-Mart BJ Wholesale
Critical success factors Weight Rating

Weighted

Score

Rating

Weighted

Score

Rating Weighted Score
1

Market

share

0.10 2 0.20 2 0.20 1 1.10
2

Product

quality

0.40 3 1.20 4 1.60 3 1.20
3

Costumer

loyalty

0.30 4 1.20 3 0.90 3 0.90
4

Costumer

service

0.10 1 0.10 2 0.20 2 0.20
5

Price

Competitive

0.10 2 0.20 1 0.10 2 0.20
Total 1.00 2.90 3.00 2.60

The matrix outlines that Wal-Mart is the strongest market rival that Costco faces. However, these figures only outline the relative strengths among the firms, they aim at evaluating and assimilating information in a meaningful way for a firm, to aid in their decision making.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Marketing

Authors: Nigel Piercy and David Cravens

10th edition

78028906, 978-0078028908

More Books

Students also viewed these General Management questions

Question

=+c) Compare your forecast to the actual value (by computing APE).

Answered: 1 week ago