Question
SUMMARY OUTPUT Regression Statistics Multiple R 0.873 R Square 0.762 Adjusted R Square 0.751 Standard Error 0.193 Observations 22 ANOVA df SS MS F Significance
SUMMARY OUTPUT | ||||||
Regression Statistics | ||||||
Multiple R | 0.873 | |||||
R Square | 0.762 | |||||
Adjusted R Square | 0.751 | |||||
Standard Error | 0.193 | |||||
Observations | 22 | |||||
ANOVA | ||||||
df | SS | MS | F | Significance F | ||
Regression | 1 | 2.386706774 | 2.38670677 | 64.174423 | 1.1414E-07 | |
Residual | 20 | 0.743818693 | 0.03719093 | |||
Total | 21 | 3.130525467 | ||||
Coefficients | Standard Error | t Stat | P-value | Lower 95% | Upper 95% | |
Intercept | -0.624 | 0.236 | -2.645 | 0.016 | -1.116 | -0.132 |
log tweet rate | 0.811 | 0.101 | 8.011 | 0.000 | 0.599 | 1.022 |
Question 10
Use the following information for Questions 10 - 12.
Marketers are interested in how social media can influence prospective consumers of their products. Researchers investigated whether the volume of chatter on twitter (Tweet Rate measured as average of tweets per hour) could be used to predict box office revenue of movies (Box Office Revenue in millions of $).
The regression output is given in the sheet named "Q 10-12".
What is the regression equation to predict Box Office Revenue from Tweet Rate? Use values from the regression output (answers to three decimal places).
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