Summary:

The aim of this project is to raise awareness of the potential of Harrogate Rugby Club's (UK) facilities such as using the venue for weddings, events, etc... in order to successfully compete with other local venues. A marketing plan will be developed to enhance their business model.

Key areas of Focus:

• How to effectively engage with Harrogate Rugby Club's target market by identifying their market segment.
• Identify any gaps within the market by conducting a market analysis and competitor analysis.
• Outline the importance of digital marketing in the contemporary market.
• How to use digital marketing to raise brand awareness and visibility.

Question:

1. What are the porters 5 forces applied to Harrogate Rugby Club? Explain it in details with supporting evidence.