SUMMATIVE : RETAIL AND BUSINESS BANKING MANAGEMENT

a) Define the problem and opportunity of providing banking services to the Unbanked.

b) Name and describe a specific banking product that can be seen as a “disruptive product”, developed to service those who might previously not have had access to banking products. Provide reasons for the product being able to be accessed by the previously unbanked segment.

c) Describe two market segments that the digital only banks have targeted. List the features and benefits of their product offerings. Once the digital banks have secured the previously unbanked market, describe what their next two market targets might be. Provide reasons for your opinion with supporting evidence and examples.

d) Identify at least two performance metrics that a digital disruptor bank might use to measure its performance in entering its first entry market. Describe how the metric will be used, and the type of decision-making that the metrics will facilitate.