summerize Components Definition Examples Measurement Goal Organization goals that cover broad strategic issues, such as quality, finances, and growth Improve HCAHPS scores by 5%. Improve operating margin by 3%. Increase market share in 96103 zip code by 5%. Percentage increase in operating margin Percentage change in market share Objective Broad action items that address organizational goals, such as increased market share, increased use of technology, and increased physician satisfaction Improve emergency department patient satisfaction survey by 5%. Grow urgent care visits by 10%. Percentage change in the emergency department (ED) satisfaction survey Percentage change in urgent care visits Actions Action item that meets an objective, such as implementing EMR, renovating physician lounge, and increasing marketing for specific products Implement urgent care center in north zip code. Purchase tablets for physicians for EMR rounding. Number of patient visits at new urgent care center Percentage increase of EMR use