Summit Products, Inc. is interested in producing and selling an improved widget. Market research indicates that customers would be willing to pay $82 for such a widget and that 42,000 units could be sold each year at this price. The current cost to produce the widget is estimated to be $54.

At a price of $72, Summit's market research indicates that it can sell 52,000 units per year. Assuming Summit can reach its new target cost, how will Summit's profit at the $72 price compare to what it would have earned in the absence of the competitor's product?