Summit Products, Inc. is interested in producing and selling an improved widget. Market research indicates that customers would be willing to pay $90 for such a widget and that 50,000 units could be sold each year at this price. The current cost to produce the widget is estimated to be $65.

If Summit Products requires a 25% return on sales to undertake production, what is the target cost for the new widget?

• $81.25
• $65.00
• $67.50
• $80.00