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Sun City Board's CEO, Tom Wilson, has decided that Sun City should take advantage of the global surfing market. He has based his decision on

Sun City Board's CEO, Tom Wilson, has decided that Sun City should take advantage of the global surfing market. He has based his decision on the information he obtained from the industry study summarized below. You are cautiously optimistic about this opportunity and need to advise Tom on the management considerations Sun City must address before embarking onthisendeavor.

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