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Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small businesses. Sun Microsystemss product line currently consists of three

Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small businesses. Sun Microsystemss product line currently consists of three models of mid-size computers. The following data are available regarding the models:

Model

Selling Price per Unit

Variable Cost per Unit

Demand/Year (units)

Model SMX1

$1,800

$1,000

2,500

Model SMX2

$2,700

$1,500

1,000

Model SMX3

$3,000

$2,000

800

Sun Microsystems is considering the addition of a fourth model to its line of mid-size computers.

This model, the SMX-4 would be sold for $4,000. The variable cost of this unit is 332 The demand for the new Model SMX4 is estimated to be 500 units per year. Forty percent (40%) of the new models unit sales are expected to come from other models already being manufactured by Sun Microsystems 20% of the cannibalized amount from Model SMX-1, 30% from Model SMX-2, 50% from Model SMX-3. Sun Microsystems will incur a fixed cost of $300,000 to add the new model SMX-4 to its product line.

The president of Sun Microsystems will only fund projects which show a positive cash flow by the end of the first year of the project.

Answer the following questions:

  1. 2) What is the contribution for the 3 original product (SMX1, SMX2, SMX3) prior to SMX4?
  2. 3) What is unit contribution for SMX-4
  3. 4) Based on the your analysis of the above data, should Sun Microsystems add the new Model SMX-4 to its line of mid-size computers?
  4. 5) Why (Support answer with detailed analysis of demand and contribution).

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