Question
Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small businesses. Sun Microsystemss product line currently consists of three
Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small businesses. Sun Microsystems’s product line currently consists of three models of mid-size computers. The following data are available regarding the models:
Model | Selling Price per Unit | Variable Cost per Unit | Demand/Year (units) |
Model SMX1 | $1,800 | $1,000 | 2,500 |
Model SMX2 | $2,700 | $1,500 | 1,000 |
Model SMX3 | $3,000 | $2,000 | 800 |
Sun Microsystems is considering the addition of a fourth model to its line of mid-size computers.
This model, the SMX-4 would be sold for $4,000.
The variable cost of this unit is 332
The demand for the new Model SMX4 is estimated to be 500 units per year.
Forty percent (40%) of the new model’s unit sales are expected to come from other models already being manufactured by Sun Microsystems
20% of the cannibalized amount from Model SMX-1,
30% from Model SMX-2,
50% from Model SMX-3.
Sun Microsystems will incur a fixed cost of $300,000 to add the new model SMX-4 to its product line.
The president of Sun Microsystems will only fund projects which show a positive cash flow by the end of the first year of the project.
Answer the following questions:
1) What is the contribution for the 3 original product (SMX1, SMX2, SMX3) prior to SMX4?
2) What is unit contribution for SMX-4
3) Based on the your analysis of the above data, should Sun Microsystems add the new Model SMX-4 to its line of mid-size computers?
4) Why (Support answer with detailed analysis of demand and contribution).
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