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Sunday February 13, 2022 is Super Bowl Sunday for number LVI being played at SoFi Stadium in Inglewood California. This is a major marketing
Sunday February 13, 2022 is Super Bowl Sunday for number LVI being played at SoFi Stadium in Inglewood California. This is a major marketing event produced by the National football League (NFL) attracting large live audiences and TV, Radio. Internet audience's both domestic and international. You have been hired as a marketing consultant to advise the NFL with developing their marketing plans. Your assignment is to research the following areas and make recommendations to the NFL that will expand market share. You will write a three-page paper discussing the following questions: a) What is the demographic of the audience? b) Who is the target market of the halftime show? c) Explain the importance of the international market. d) What are the expectations of the Super Bowl advertisers and sponsors? Include marketing mix elements in your discussion. Write your paper in APA format with four textbook citations to support your answers.
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