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Sunland Decor sells home decor items through three distribution channelsretail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center.

Sunland Decor sells home decor items through three distribution channelsretail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:

Retail Stores Internet Catalog Sales
Sales revenue $12,015,000 $2,772,000 $3,603,000
Variable expenses 4,780,000 1,360,000 2,008,000
Direct fixed expenses 6,714,000 1,154,400 986,600
Average assets 6,008,800 2,008,100 3,001,800
Required rate of return 12% 12% 12%

(a1)

Calculate the margin and asset turnover for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12% or 5.12.)

Retail Stores Internet Catalog Sales
Margin % % %
Asset turnover

Computation of ROI
Particulars Retail Stores Internet Catalog Sales
Profit Margin
Assets Turnover
ROI (Margin * Asset Turnover)

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