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Sunland Orthotics Company distributes a specialized ankle support that sells for $40. The company's variable costs are $30 per unit; fixed costs total $320,000 each
Sunland Orthotics Company distributes a specialized ankle support that sells for $40. The company's variable costs are $30 per unit; fixed costs total $320,000 each year. (a1) Calculate contribution margin ratio. (Round ratio to 2 percentage places, e.g. 0.38 = 38%.) Contribution margin ratio % eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer (a2) If sales increase by $52,000 per year, by how much should operating income increase? (Use the rounded contribution margin ratio calculated in the previous part.) Change in operating income $ eTextbook and Media Save for Later Attempts: 0 of 3 used Submit Answer (b) Last year, Sunland sold 34,000 ankle supports. The company's marketing manager is convinced that a 10% reduction in the sales price, combined with a $45,000 increase in advertising, will result in a 28% increase in sales volume over last year. Compute the projected income. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).) Projected income $ Should Sunland implement the price reduction? Sunland implement the price reduction because the estimated operating income is eTextbook and Media Save for Later Attempts: 0 of 3 used Submit
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