Question
Sunny Drinks Co. is expanding its footprint in the markets of Brazil, Argentina, and Chile. Required: Prepare a seasonal sales forecasting model using the historical
Sunny Drinks Co. is expanding its footprint in the markets of Brazil, Argentina, and Chile.
Required: Prepare a seasonal sales forecasting model using the historical sales data below. Hint: use multiple regression analysis. Predict the next year's sales and compute standard errors of the forecasts.
Historical Sales Data:
Sales, thousands of liters | Year | Calendar Month |
4100 | 1 | 1 |
4150 | 1 | 2 |
4200 | 1 | 3 |
4250 | 1 | 4 |
4300 | 1 | 5 |
4350 | 1 | 6 |
4400 | 1 | 7 |
4450 | 1 | 8 |
4500 | 1 | 9 |
4550 | 1 | 10 |
4600 | 1 | 11 |
4650 | 1 | 12 |
4700 | 2 | 13 |
4750 | 2 | 14 |
4800 | 2 | 15 |
4850 | 2 | 16 |
4900 | 2 | 17 |
4950 | 2 | 18 |
5000 | 2 | 19 |
5050 | 2 | 20 |
5100 | 2 | 21 |
5150 | 2 | 22 |
5200 | 2 | 23 |
5250 | 2 | 24 |
5300 | 2 | 25 |
5350 | 3 | 26 |
5400 | 3 | 27 |
5450 | 3 | 28 |
5500 | 3 | 29 |
5550 | 3 | 30 |
5600 | 3 | 31 |
5650 | 3 | 32 |
5700 | 3 | 33 |
5750 | 3 | 34 |
5800 | 3 | 35 |
5850 | 3 | 36 |
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