Sunset Orchards is reviewing the pricing of its fresh-squeezed orange juice in half-gallon containers. Variable costs per container are $1.50. Management is evaluating prices between $2.50 and $3.00. Determine the optimal price to maximize contribution margin and prepare the owner's equity statement.

Price per Half Gallon	Estimated Demand (Half-Gallon Units)
$2.50	100,000
$2.55	97,500
$2.60	95,000
$2.65	92,500
$2.70	90,000
$2.75	87,500
$2.80	85,000
$2.85	82,500
$2.90	80,000
$2.95	77,500
$3.00	75,000