SUP Adventures provides in-person stand-up paddle boarding lessons for all ages and also sells apparel through their online e-commerce shop. They advertise on Google Ads and are trying to compare the performance of two keywords in the account over the past 3 months. The first keyword, "stand-up paddle board rentals" has achieved a conversion rate of 6.48% and an average CPC of $0.73. Impressions were 17,798 and clicks were 701. Calculate CTR, total cost, and cost/conversion for "stand-up paddle board rentals". See table below. Show your calculations. (4 points) The second keyword, "stand-up paddle board lessons" has achieved 11,907 impressions, a cost/conversion of $11.68 a CTR of 4.098% and a total cost of $352.12. Calculate volume of clicks, average CPC, and conversion rate for "stand-up paddle board lessons." See the table below. Show your calculations. (4 points) Which is the more successful keyword? (2 points)