Super Chicken operates a chain of takeaway chicken shops. The company is

operating in a very competitive market, and it is difficult to gain and maintain market

share. Management believes that it is important to monitor competitors' actions

closely, and to continually offer new products and special promotions to create high

visibility among customers. The management team has recently reviewed its

mission, which is:

To be a caring and environmentally responsible company, providing fresh and

nutritious meals at an affordable price.

Required:

Consider the four perspectives of Kaplan and Norton's balanced scorecard. For each

perspective, develop objectives and a series of performance measures. Consider

both lag and lead indicators. Make sure that your objectives and measures support

the mission of Super Chicken. PLEASE ENSURE TO HAVE 3 LEAD AND 2 LAG INDICATORS FOR EACH PERSPECTIVES. TABULAR FORMAT WILL BE GREAT. DO STATE WHICH ONES ARE LEAD AND LAGS INDICATORS