Super Deluxe is one of the leading fast food chains, which has the seond highest number of stores and achieved almost 30% of the market share in Hong Kong in the past 10 years. Nevertheless, the management has noticed that they have been losing sales and market share in the past 3 years due to the pandemic situation. After investigation, they realized that a new fast food group has been performing well in the past 3 years. They suspect that they are losing the market share to this new player. CEO of Super Deluxe, Christopher Chow realizes that the company's current customers' retention and reward systems are outdated. He has decided to investigate the consumer behaviour change in the fast food industry in Hong Kong and would like to setup a taskforce to implement a new customer reward system (including a state-of-the-art online platform) to achieve a leadership position in the industry. You have been headhunted to work for the company as Project Manager to carry out the plan outlined by Christopher Chow. The management has asked you to write a report from a project management perspective to outline and explain the activities required to successfully manage this new initiative, ensuring that this is on time, and within budget.