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Super King Dry Cleaners has recognized some unrealized demand in their market and plans to launch a brand new 99 cent dry cleaning special backed
Super King Dry Cleaners has recognized some unrealized demand in their market and plans to launch a brand new 99 cent dry cleaning special backed with a $100,000 marketing campaign to gain new customers. What type of strategy are they using? Explain
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Super King Dry Cleaners is employing a penetration pricing strategy This strategy involves setting a ...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
