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SuperBaby is a leading manufacturer of baby-care products, toys, and garments, with high variety and high new product development rate. In 2015, its annual turnover

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SuperBaby is a leading manufacturer of baby-care products, toys, and garments, with high variety and high new product development rate. In 2015, its annual turnover was one billion and a half (euros) and it has presence in around 25 countries with 400 points of sale worldwide. Around 80% of Super Baby's supply base of raw material and semi-finished component is based in China, of which around 65% has established long-term supply agreements. Discuss how can Super Baby manage its supply chain with regards to the 4R's (i.e. Responsiveness, Reliability, Resilience, Relationships)

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