Question
SuperClean Ltd. is a large home appliance producing company. Recently the Research and Development Department of the company is exploring a multipurpose cooking pot that
SuperClean Ltd. is a large home appliance producing company. Recently the Research and Development Department of the company is exploring a multipurpose cooking pot that is small enough for working adults to cook a simple meal at workplace. SuperClean want to determine whether the potential new product could be successfully marketed locally. They approach you as a consulting firm to help them with the research.
List two sources of secondary data that you would want the department to provide. Briefly justify your choice. (2 marks) Write one potential management question corresponding to the case. (1 mark) Write one potential research question (ensure linkage to management question). (1 mark) List one advantage and one disadvantage of using secondary data in the context of SuperClean's case. (2 marks) What qualitative research method would you adopt to explore the level of acceptance of the new cooking pot produced? Briefly describe how you would perform the proposed method in the context of the question. (4 marks) SuperClean would expect a research report from you as their consultant. What would you think SuperClean will look for in terms of the quality of the report you submitted to them? Briefly discussed two items, in the context of the question (2 marks)
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