Question
SuperLoud Headphones develops, markets and sells unique headphones in the United States utilizing its patented Deafening Technology. SuperLoud decides to have its headphones manufactured in
SuperLoud Headphones develops, markets and sells unique headphones in the United States utilizing its patented Deafening Technology. SuperLoud decides to have its headphones manufactured in China to reduce costs and increase the profit margin. What are the most significant legal and business implications in establishing a relationship with the Chinese manufacturer of its headphones? Why are these significant?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
