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Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store

Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are:

Frozen Foods Baked Goods Fresh Produce
Sales $ 141,000 $ 135,000 $ 206,000
Cost of goods sold 125,000 99,000 143,000

SFS estimates that store support expenses, in total, are approximately 17% of revenues.

The controller says that not every sales dollar requires or uses the same amount of store support activities. A preliminary analysis reveals store support activities for these three product lines are:

Activity (cost driver) Frozen Foods Baked Goods Fresh Produce
Order processing (number of purchase orders) 13 53 97
Receiving (number of deliveries) 13 69 141
Shelf-stocking (number of hours per delivery) 6 0.4 9
Customer support (total units sold) 23,000 37,000 74,000

The controller estimates activity-cost rates for each activity as follows:

Order processing $ 84 per purchase order
Receiving 107 per delivery
Shelf-stocking 11.00 per hour
Customer support 0.29 per item

Required:

1. Prepare a product-line profitability report for SFS under the current costing system.

2. Prepare a product-line profitability report for SFS using the ABC information the controller provides.

Prepare a product-line profitability report for SFS under the current costing system. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. 0.2134 should be entered as 21.34%).)

Frozen Food Baked Goods Fresh Produce
Operating income (loss)
Operating margin (loss) % % %

Prepare a product-line profitability report for SFS using the ABC information the controller provides. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. 0.2134 should be entered as 21.34%). Round all other answers to nearest whole dollar.)

Frozen Food Baked Goods Fresh Produce
Store support:
Total store support cost
Operating income (loss)
Operating margin (loss) % % %

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