Question
Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store
Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are:
| Frozen Food | Baked Food | Fresh Food |
Sales | $120.000 | $91,000 | $158,175 |
Direct Costs | 105,000 | 67,000 | 110,000 |
SFS is currently estimating manufacturing overhead costs as 20% of revenues. The controller says that not every dollar of sales requires the same amount of manufacturing overhead activities. A preliminary analysis revealed the indirect overhead activities for the three product lines are:
| Cost Drivers | Cost per item | Frozen Food | Baked food | Fresh Food |
Order Processing | # of purchase orders | $80/ purchase order | 10 | 45 | 100 |
Receiving | #of deliveries | $110/delivery | 12 | 55 | 120 |
Self Stocking | # of hours per delivery | $15.25/hour | 2 | 0.5 | 4 |
Customer support | Items sold | $0.21/item | 30,000 | 40,000 | 86,000 |
Required:
- Prepare a profitability report showing the profit for each product line for SFS under the current costing system.
- Prepare a profitability report showing the profit for each product line for SFS under the Activity Based Costing system.
- Comment on the changes in companys profitability. Do you advice SFS management to discontinue the frozen foods line.
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