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Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store
Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are Sales Cost of goods sold Frozen Food Baked Goods Fresh Produce $91,000 67,000 $120,000 105,000 $158,175 110,000 SFS estimates that store support expenses, in total, are approximately 20% of revenues The controller says that not every sales dollar requires or uses the same amount of store support activities. A preliminary analysis reveals store support activities for these three product lines are Activity (cost driver) Order processing (number of purchase orders) Receiving (number of deliveries) Shelf-stocking (number of hours per delivery) Customer support (total units sold) Frozen Food 10 12 2 30,000 Baked Goods Fresh Produce 100 120 4 86,000 45 0.5 40,000 The controller estimates activity-cost rates for each activity as follows Order processing Receiving Shelf-stocking Customer support $ 80 per purchase order 110 per delivery 15.25 per hour 0.21 per item Required: 1. Prepare a product-line profitability report for SFS under the current costing system. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. .2134 should be entered as 21.34%).) Frozen Food Baked Goods Fresh Produce Operating income (loss) Operating margin (loss)
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