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Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store

Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are:

Frozen Foods Baked Goods Fresh Produce
Sales $ 125,000 $ 94,000 $ 166,000
Cost of goods sold 108,000 69,000 115,000

SFS estimates that store support expenses, in total, are approximately 18% of revenues.

The controller says that not every sales dollar requires or uses the same amount of store support activities. A preliminary analysis reveals store support activities for these three product lines are:

Activity (cost driver) Frozen Foods Baked Goods Fresh Produce
Order processing (number of purchase orders) 13 41 99
Receiving (number of deliveries) 10 53 120
Shelf-stocking (number of hours per delivery) 4 0.3 8
Customer support (total units sold) 37,000 33,000 66,000

The controller estimates activity-cost rates for each activity as follows:

Order processing $ 80 per purchase order
Receiving 110 per delivery
Shelf-stocking 16.00 per hour
Customer support 0.11 per item

Required:

1. Prepare a product-line profitability report for SFS under the current costing system.

2. Prepare a product-line profitability report for SFS using the ABC information the controller provides.

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