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Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store

Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are:

Frozen Foods Baked Goods Fresh Produce
Sales $ 135,000 $ 120,000 $ 194,000
Cost of goods sold 117,000 88,000 136,000

SFS estimates that store support expenses, in total, are approximately 23% of revenues.

The controller says that not every sales dollar requires or uses the same amount of store support activities. A preliminary analysis reveals store support activities for these three product lines are:

Activity (cost driver) Frozen Foods Baked Goods Fresh Produce
Order processing (number of purchase orders) 12 49 100
Receiving (number of deliveries) 12 52 131
Shelf-stocking (number of hours per delivery) 3 0.1 6
Customer support (total units sold) 22,000 35,000 70,000

The controller estimates activity-cost rates for each activity as follows:

Order processing $ 81 per purchase order
Receiving 108 per delivery
Shelf-stocking 12.00 per hour
Customer support 0.25 per item

Required:

1. Prepare a product-line profitability report for SFS under the current costing system.

2. Prepare a product-line profitability report for SFS using the ABC information the controller provides.

Complete this question by entering your answers in the tabs below.

  • Required 1
  • Required 2

Prepare a product-line profitability report for SFS under the current costing system. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. 0.2134 should be entered as 21.34%).)

Frozen Food Baked Goods Fresh Produce
Operating income (loss)
Operating margin (loss) % % %

Frozen FoodBaked GoodsFresh ProduceStore support:Total store support costOperating income (loss)Operating margin (loss)%%%

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