SuperSale Inc. is a new clothing business. The most similar company to them in this industry is Socks, which is renowned for inexpensive clothing with good quality. SuperSale Inc. is losing sales because they lack competitive advantage and a clear vision of their future. Which is most likely to improve SuperSale Inc.$\text{'}$s competitive advantage?

Group of answer choices

Let them become a trusted brand by establishing themselves.

Try to run Socks out of business through fierce and frequent ads.

Focus on reducing production cost or improving the willingness of customers to pay more.

Tighten up their vision and make it clear to all workers on all levels.

Continue as normal, and see how sales change at the current rate