Super-Satisfaction Consulting (SSC) is a small consulting firm that provides support in the development of performance measurement tools and data analytics solutions. Specifically, it specialises in diagnostic systems that help companies to measure and assess customer satisfaction. SSC has been approached by "Good Food" to get some support in the analysis of the company's business data and develop an "actionable" performance management dashboard. Management at Good Food feel that they have been sitting on relevant data for too long without being able to develop management tools that allow them to do take quick and decisive actions. As put by the CEO, "we need to add structure to the data that we're reporting: we need actionable data, data that leads us to do something. We need to help people identify hot spots