Supplemental In-Depth Integrative Case Nokia Targets the Base of the Pyramid

Please read through the attached case study and choose to answer the 3 out of the 4 questions on p. 8. Please keep the response between 400-600 wrds for each question.

1. Is the concept of "serving the poor" really an attractive business opportunity? How does business leadership drive companies such as Nokia to pursue such an opportunity?

2. What are the trends in the ICT (information and communication technologies) market? How attractive is the ICT market in the BOP countries? How fast is that market growing?

3. What is Nokia's BOP strategy? Describe Nokia's products/services developed specifically for emerging markets. What cultural challenges are associated with developing, marketing, and distributing telecommunications products and services in emerging markets?

4. How has Nokia leveraged its presence in both mobile devices and value-added services to offer poor customers a bundle of services? Is this an effective product development/marketing strategy? Why or why not?