Suppliers play a vital role in Pick n Pay Cycad's supply chain and without their ongoing support, this retailer will not be able to maintain adequate stock levels, ensuring that its customers are provided with food and other merchandise that are necessary to sustain a healthy living.

These suppliers include farmers, food processors, transporters and merchandisers as well as businesses maintaining the equipment necessary to ensure compliance with health regulations and are all making it possible for the business to keep its doors open.

Source: (Viljoen, 2020), Available at:https://www.citizen.co.za/review-online/news-headlines/2020/03/25/pick-npay-suppliers-play-vital-role-in-supply-chain/

SECTION B

[60 MARKS]

Answer ALL the questions in this section.

QUESTION 3

According to Monczka et al., (2021), negotiation planning must be proactive and not reactive and must adhere to nine steps. Discuss these 9 steps within the context of Pick N Pay's purchasing of fresh fruit from its suppliers. (20marks)

QUESTION 4

Discuss any 4 types of unethical behaviour which purchasing managers at Pick N Pay may engage in when sourcing grocery items, using examples related to Pick N Pay. (20marks)

QUESTION 5

Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM.

Explain the concept of social CRM

Explain the benefits of social CRM

Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM. (20marks)

(Hint: this question requires additional research away from the module guide)