Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Suppose a brand wants to know whether running a display ad campaign on a news website increases sales. To that end, they plan to run
Suppose a brand wants to know whether running a display ad campaign on a news website increases sales. To that end, they plan to run an A/B test in which they will randomly split the traffic into two equal groups---one which sees the ad and the other which sees a filler ad (unrelated to the brand). Given that the average conversion rate (purchase per view or impression) is 0.2% without the ad campaign, how many impressions are required per group to detect a 3% improvement in conversion rate at the 5% significance level with 80% power?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started