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Suppose a chemical firm is producing 100 units of output with MC = $8, AVC = $7, and ATC = $9. The prevailing price of
Suppose a chemical firm is producing 100 units of output with
MC = $8, AVC = $7, and ATC = $9.
The prevailing price of the product in the market is $8.50.
There are many substitutes for this firm's product, so that this
firm's sales would fall dramatically if it tried to raise the price.
Question 1: In order to maximize short-run profits (or minimize
short-run losses if that is the best the firm can do), what should
the firm do?
Question 2: Suppose that the prevailing price is now below $7 so
that the price is below AVC. What should the firm do?
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