Suppose a community health center is trying to promote condom use among the general public and formative research shows that people think condoms limit their personal freedoms. What core position can the health care workers use as they reframe their argument to increase their chances of success?

How do everyday behaviors demonstrate the relative weakness of health - which is a core value?

How can marketers best determine the core values that resonate most strongly with a particular audience?

What is the difference between negative liberty and positive liberty?

Suppose a group of concerned parents are trying to ban school vending machines and the school board argues that this would hurt the schools' financial security. What core position can the parents use as they reframe their argument to increase their chances of success?

Suppose public health marketers are promoting childhood vaccines and the opponents argue that this would infringe on parental decision making and autonomy. What core position can the marketers use as they reframe their argument to increase their chances of success?

Suppose public health advocates are promoting a bill that would mandate helmets for motorcyclists. The opposing legislators argue that this would infringe on motorcyclists' freedoms. What core position can the advocates use as they reframe their argument to increase their chances of success?

How can branding help practitioners meet marketing goals?