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Suppose a company at which executives were rewarded for meeting targets based only on profits and stock price switches to a balanced scorecard that adds
Suppose a company at which executives were rewarded for meeting targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct. How, if at all, would you expect executives performance to change in response to the new control system? How, if at all, would you expect the companys performance to change?
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