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Suppose a company issues a press release announcing a new line of business that has a positive NPV of $30 per share of stock outstanding.

Suppose a company issues a press release announcing a new line of business that has a positive NPV of $30 per share of stock outstanding. In an efficient market, what will happen to the stock price at the time of the announcement? What will happen to the stock price in the days following the announcement assuming no new news becomes available about the company? Explain your responses.

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