Suppose a company wants to carry out an advertising campaign. You are presented with 3 possibilities: radio (15 minutes from Monday to Thursday in a space), TV (1 spot every week around 12 noon) and press (1 advertisement 2 days a week on Mondays and Thursdays). As they have carried out previous campaigns, it has been possible to assess the benefits of the different possibilities as follows: Alternatives High Demand Medium Demand High Demand Radius 10,000 4,000 2,000 TV 8,000 3,000 500 Press 9,000 3,500 2,500 Use Maximin / Minimax method Laplace method Hurwicz (80% optimistic and 20% pessimistic)