Suppose a firm wants to understand how to best allocate its media budget. The firm's marketing manager and researcher agree to conduct a research project to obtain estimated awareness for each media type to address this issue.

Which of the following statements are true based on this information?

a. Estimated awareness by media type is part of the research objective

b. How to allocate the media budget is the problem they are trying to solve

c. Estimated awareness by media type is the problem they are trying to solve

d. How to allocate the media budget is part of the research objective