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Suppose a researcher is interested in the effect of model eye color on people's attitudes toward a brand. To test this, the researcher recruits 181
Suppose a researcher is interested in the effect of model eye color on people's attitudes toward a brand. To test this, the researcher recruits 181 participants and has them each watch an advertisement. Some of the participants watched an ad with a blue-eyed model, some watched an ad with a green-eyed model, and the rest watched an ad with a brown-eyed model. After watching the advertisement, everyone rated how positive they were toward the brand advertised.
What kind of experimental design is this?
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