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Suppose a very large multi-Billion dollar, well known privately held company like HEB or Whataburger named Private Co. is estimating their WACC. They know their

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Suppose a very large multi-Billion dollar, well known privately held company like HEB or Whataburger named Private Co. is estimating their WACC. They know their costs of debt since they are very easily found in all their loan agreements with different banks and other lenders. You have been charged with estimated the equity investors required rate of return for the equity investors/owners of the company. Because the privately held company doesn't have historical return data, you have decided that even though the Build-up method is used for small businesses, here, the Build-up method might be appropriate in this case as well. Based on your research of different risk levels for companies at different stages of their growth, you determine the following for your build up estimation

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