Suppose Auchan, a hyper-market chain based out of France, was considering opening three hypermarkets in the UAE. 1. Why would Auchan decide to have some research done before making this decision? What will be the different objectives of the research if Auchan decides to conduct it? 2. What type of research Auchan needs to conduct to track how the shopping habits of consumers from the UAE differ from those in France? 3. Develop the management-research question hierarchy for the above hyper-market chain case