Suppose Barefeet is a monopolist that produces and sells Ooh boots, an amazingly trendy brand with no close substitutes. The following graph shows the market demand and marginal revenue (MR) curves Barefeet faces, as well as its marginal cost (MC), which is constant at $30 per pair of Ooh boots. For simplicity, assume that xed costs are equal to zero; this, combined with the fact that Barefeet's marginal cost is constant, means that its marginal cost curve is also equal to the average total cost (ATC) curve. First, suppose that Barefeet cannot price discriminate. That is, it must charge each consumer the same price for Ooh boots regardless of the consumer's willingness and ability to pay. On the following graph, use the black point (plus symbol) to indicate the prot-maximizing price and quantity. Next, use the purple points (diamond symbol) to shade the prot, the green points (triangle symbol) to shade the consumer surplus, and the black points (plus symbol) to shade the deadweight loss in this market without price discrimination. (Note: If you decide that consumer surplus, prot, or deadweight loss equals zero, indicate this by leaving that element in its original position on the palette.) 100 30 Deadweight Loss -+ 90 . Monopoly Outcome la 80 g 70 A O O *5 60 ConsumerSurplus E a so I D. 2 g 40 Prot 0 9 Lu 9 a: a. 20 1O MR Demand 0 | | i i \\i i o 100 200 300 400 500 600 700 800 900 1000 QUANTITY (Pairs of Ooh boots) Now, suppose that Barefeet can practice perfect price discriminationthat is, it knows each consumer's willingness to pay for each pair of Ooh boots and is able to charge each consumer that amount. 0n the following graph, use the black paint (plus symbol) to indicate the prot-maximizing quantity sold and the lowest price at which the rm sells its boots. Next, use the purple points (diamond symbol) to shade the prot, the green points (triangle symbol) to shade the consumer surplus, and the black points (plus symbol) to shade the deadweight loss in this market with perfect price discrimination. ( Note: If you decide that consumer surplus, prot, or deadweight loss equals zero, indicate this by leaving that element in its original position on the palette.) 100 --|- 90 . Monopoly Outcome 1;; 80 - I J: 70 o O "6 60 Prot E so A 5 D. 9 40 2 Consumer Surplus 8 MC=ATC : so I 9 2E 20 . Deadwelght Loss 10 D m n 0 I e a d\\ 0 100 200 300 400 500 600 700 800 900 1000 QUANTITY (Pairs of Ooh boots) Consider the welfare effects when the industry operates under a monopoly and cannot price discriminate versus when it can price discriminate. Consider the welfare effects when the industry operates under a monopoly and cannot price discriminate versus when it can price discriminate. Complete the following table by indicating under which market conditions each of the statements is true. (Note: If the statement isn't true for either single-price monopolies or perfect price discrimination, leave the entire row unchecked.) Check all that apply. Single-price Monopoly Perfect Price Discrimination Statement There is deadweight loss associated with the profitmaximizing output. 3 C Total surplus is maximized. j C Barefeet produces a quantity more than the efcient quantity of Ooh boots. 3 [
